I used to live above this small pizzeria in the Lower East Side of the Big Apple, and my fond memories of the pizzeria inspired me to embark on a rebranding attempt for the company.
This personal project challenged me to refresh Scarr's Pizza's existing logo and brand without losing its now iconic shape and signature New York colors. Scarr's Pizza's hip, old school cool personality is given a modernized look that stands out from the average pizzeria, making Scarr's Pizza a feast for your mouth, and also your eyes.
