A rebranding effort across all of Peloton's packaging. Informed by research and testing, the designs aim to create a harmonious marriage between structure and graphics so that the unboxing experience is so thoughtful, it's memorable. The new packaging system flexes in material and aesthetic depending on product size, weight, and distribution method.
Senior Director, Global Packaging Experience: Valerie Alaimo
Senior Design Manager, Global Packaging Experience: Lily Chong
Designer, Global Packaging Experience: Caroline Shen
Senior Visualization Designer: Matt Hanzly
