Peloton Guide

/ packaging design

/ graphic design

The Guide is Peloton's first consumer electronic device, reimagining the strength training experience in the home. Using innovative camera technology that allows you to follow along on screen and track your movements, Peloton Guide is the way to see yourself grow stronger. Worked with cross-functional teams to design packaging graphics and integrate legal and compliance content.

Senior Director, Global Packaging Experience: Valerie Alaimo
Senior Design Manager, Global Packaging Experience: Lily Chong
Designer, Global Packaging Experience: Caroline Shen
Senior Visualization Designer: Matt Hanzly