Currently enjoying: Rashomon And Other Stories (Ryunosuke Akutagawa)

Hello!

I'm Caroline— Sr. Packaging Designer @ Dell, Peloton alumni, hobbyist runner, and avid home baker.

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Peloton Packaging Rebrand

/ graphic design

/ packaging design

A rebranding effort across all of Peloton's packaging. Informed by research and testing, the designs aim to create a harmonious marriage between structure and graphics so that the unboxing experience is so thoughtful, it's memorable. The new packaging system flexes in material and aesthetic depending on product size, weight, and distribution method.

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Peloton Guide

/ packaging design

/ graphic design

The Guide is Peloton's first consumer electronic device, reimagining the strength training experience in the home. Using innovative camera technology that allows you to follow along on screen and track your movements, Peloton Guide is the way to see yourself grow stronger. A team effort with cross-functional teams to design packaging graphics and integrate legal and compliance content.

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Fennwyth

/ textile design

For Fennwyth, silk scarves are classic, timeless, and transcendent. As an accessory, they add instant elegance. They’re at once utilitarian and decorative. They invite creativity and versatility — from how they’re folded and move to how they’re worn. The inaugural collection weaves together form and function, vintage elements, and contemporary designs to create modern-age heirlooms. So that a scarf becomes more than a simple statement of personal style, it’s a journey into the art of self-discovery, made for a new generation handing down beauty with care.

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Thinkpackage

/ graphic design

/ branding

/ web design

/ print design

Thinkpackage creates top-quality custom packaging, design and branding solutions. What sets Thinkpackage apart is the commitment to thinking outside (and inside) the box. This project is a rebranding effort for ThinkPackage's website and social platforms to exhibit a collection of luxury custom package and branding projects.

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Thinkpackage Holiday Box

/ packaging design

The Thinkpackage Holiday Box is one of the annual gifts to thank our beloved clients. For 2019, we have chosen to feature Stick With Me's beautiful handmade chocolate bonbons, with its chocolate artwork uniquely created for this gift box.The Holiday Box is inspired by the beauty and tranquility of the first snowfall.

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Luke's Lobster DIY Kit

/ packaging design

/ graphic design

Designed and branded the packaging for a game-changing new offering by Luke's Lobster, including all the ingredients for a lobster roll for a DIY experience.

Coming soon!

vår

/ graphic design

/ package design

/ branding

A local craft brewery located in the Bryggen Piers at the heart of Bergen that proudly celebrates Hanseatic brewing traditions by perfecting ales with refreshingly dry and cutting flavors that reflect Norway’s characteristic transition from winter to spring.

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Scarr's Pizza

/ rebranding

/ graphic design

/ illustration

A personal project based upon the renown New York pizzeria, updating and refreshing the existing brand and marketing collateral.

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Gravity

/ creative direction

/ graphic design

/ costume design

An annual taiko performance showcasing a diversity of traditional Japanese drumming styles and musical scores.

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Guerra Office -
Bottle Opener

/ product design

/ market research

/ concept generation

Conceptualized and developed the 3D metal printed bottle opener for Guerra Office.

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